When it comes to an IP address, many organizations assume that their only option is to choose a shared IP. However, a dedicated IP is sometimes the better option for a number of different reasons. Before making your decision, it's best to research if a dedicated IP is right for you.
Increased Security
A dedicated IP address can mean greater security for your organization's website, email, and other online portal features. In some instances, a Secure Sockets Layer (SSL) certificate can only be awarded if the IP address is dedicated. As somewhat of a standard in online security, you will need a security certificate in order to perform specific actions on your site, such as conducting financial transactions.
Some search engines will also lower the ranking of websites that don't have a security certificate since they are sometimes perceived as spammy. A shared IP address leaves you open to many security concerns.
Convenient Access
If you require convenient access to your website, then a dedicated IP address is the right option for you. A dedicated address gives you the opportunity to connect via the traditional method or through a File Transfer Protocol (FTP). As a result, you can connect to the server no matter where you are, which is a process that can come in handy if you are out of the office often.
With a shared address, this type of access is not possible. Whether you need to make changes to the online platform, or you want to view a feature before it goes live online, the convenient access is especially helpful.
High Volume Capabilities
If your organization has high volume requirements, for example, you have several employees who send a high number of emails routinely, a dedicated address is a good choice. The use of a shared IP address can lead to delays when sending out a more significant number of emails, as you somewhat have to wait in line with other users for the messages to transmit.
With a dedicated IP server, there is no one to waiting in line with. As a result, the emails you receive and transmit move through the system at a much faster rate which is good for your employees and any clients you serve.
If you believe a dedicated IP is better suited to serve your needs, you should initiate the process to buy an IPv4 address. The earlier you begin the process, the better the online experience you can provide.
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